Lineaus Hooper Lorette in his Ft. Davis workshop, just outside Marfa, Texas. The front of the studio is where he makes Lineaus Athletic Company balls, bars, and bags, while the back — a weight room — is where he uses them. He's sold medicine balls to nearly every national football championship team. "You're looking at the world's best," he says. "No one puts the investment into making them that I do."