“We wanted it to feel like you were walking onto someone's porch," says Akram of The Book Club's entrance area, with its potted-plant wall. The graphics on the right map out the space's two floors. “We worked with a sign writer who hand-painted it, so it had the quality of something crafted rather than quickly printed and stuck on the wall. Details like this are intended to last for years, to show the incredible amount of time invested in the project.”