An invitation in the form of a View-Master, courtesy of fashion designer Martin Margiela, who collaborated with Krum and artist Tobias Wong on their 2007 conceptual pop-up shop and retail prank, The Wrong Store. Inspired by the artist Maurizio Cattelan’s The Wrong Gallery — an expensive-looking door in Chelsea that read ‘Fuck off, we’re closed’ — the shop’s conceit was that it was never open, and its wares were only visible through the windows.