The Demeter scent is part of a small collection growing on top of the designer's file cabinet, started in the name of market research for his own new scent creation: Nooka. "To tell the fragrance story, I had to learn a sort of new language," he says. "This one by Hermès is the deconstruction of the lavender scent molecule. The story is more interesting the scent. We didn’t do that with ours, but it was important for me to learn how people talk about fragrance."