Hot rods and motorcycles: “One of the simplest and most-beautiful machines ever made is a 1976 Bultaco Sherpa-T, a Spanish trials bike. It looks even better covered in mud. This one I keep in my studio; I don’t get it out enough but I can’t get rid of it. I’ve had it for 15 years.”

James Victore, Graphic Designer

Not everyone knows this about James Victore, but he actually doesn’t use Sharpies anymore, his weapon of choice back when he first started scribbling dirty words and other provocative drawings across plates and hand-made posters. He packed them all up in storage a few years ago, opting instead for paint pens, and more recently, Japanese Sumi-e brushes. “Sharpies are a line I know,” the Brooklyn-based designer explains. “I’m doing a job right now for Bobbi Brown cosmetics, and using a Sumi-e brush with India ink precisely because I suck at it. It’s so much more interesting than being good at something — I like the idea of chance and mistakes. I can’t wait until I’m 80 and have that shaky old-man handwriting.” For Victore, a self-taught designer who dropped out of SVA in his first year and who seems to recoil further from computers each year their influence swells, un-learning can be its own kind of growth.

Other likely and unlikely signs of growth: his first monograph, and the increasing revelation of what he calls “my sentimental side.” When he recruited longtime collaborator Paul Sahre to design Victore or, Who Died and Made You Boss?, which comes out from Abrams in September, “our mission statement was badass,” says Victore. It’s a label he’s cultivated for the last decade, feeding into it with provocative work — copulating flies in a condom ad, George W. Bush’s face turned into a pirate flag — and happily promoting himself as a guy who says “fuck” a lot. When Sight Unseen asked him to name his eight biggest creative influences for this story, among the early options he submitted were Evel Knievel and Johnny Cash flipping Nashville the bird. “My heroes have always been cowboys,” he says. But these days, he’s just as quick to revel in the wimpier aspects of his personal life. “What fills the walls of my studio are these cornball love notes I’ve written to my wife,” he says. Inspiration number seven is his 13-year-old son Luca, with whom he likes to draw on paper tablecloths when he’s out to eat. “My reading library is full of Deepak Chopra,” he laughs. “I don’t have little porcelain figurines or anything. But I’m also not that other guy, the big 8-foot-tall papier-mâché figurine of James Victore.”

That’s not to say he’s no longer prone to cursing about the oil spill and threatening to storm the beaches of Louisiana with a shotgun, or that he’s going to stop flaunting his daredevil persona anytime soon. His rebellion against design’s status quo is just as important to his work as the evolution of his signature child-like scrawl — moreso, in fact. To understand his work is to get to know both sides of his personality, a glimpse of which is presented in the slideshow here.

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