One of the biggest leaps forward in FiDU technology came earlier this year, when Zieta developed his Blow and Roll installation for the Victoria & Albert Museum in London. The larger idea is to make pieces that can be shipped in flat, pre-welded steel rolls and inflated by the end user — either in a local facility or even using an ordinary bike pump, depending on the dimensions of the piece. “Transformation is a very important concept for us, so to have the end consumer be a part of creating the objects himself is incredible,” Zieta says. “It’s a very futuristic vision.”