Picture 42 copy
Vote for the Noho Design District’s 2012 Logo

When we visit stylists, we ask to see their tear sheets; when we call on designers, we make them dig out the weird ephemera they’ve collected from European flea markets. So it seems only fair that from time to time we share a tiny piece of our process and inspiration here at Sight Unseen HQ. This spring, for the third year in a row, we’ll be curating our Noho Design District satellite show during New York Design Week (May 18–21), and while we have a million things to do before then — leases to sign, sponsors to woo, and lots and lots of liquor to procure — there’s one thing that’s been weighing heavily on our minds: What color should our logo be this year? The NDD logo was designed in 2010 by Uhuru’s Maria Cristina Rueda, who has done all of the identity and branding for the show since then. That year, the band of color was a highlighter yellow; in 2011, it was a rosy, Acne-inspired pink. This year we’ve been feeling oranges and greens, peaches and mints, but we thought we’d turn to our readers to make the final call. Check out the inspiration board above, which Rueda put together to test out the choices, and then vote for your favorite on Sight Unseen’s Facebook page. For updates about Noho — and a sneak peek at this year’s line-up — head to or follow @nohodesign on Twitter. See you in May!