In the rear, Areaware set up what creative director Laura Young jokingly called kindergarten: Alongside the brand's kid-friendly wares like Karl Zahn's Animal Boxes and Fort Standard's Balancing Blocks were a freezer full of ice pops and a glow-in-the-dark version of Harry Allen's Bank in the Form of a Pig — though the surrealist video accompany the pig's launch wasn't exactly soundtracked to lullabies.