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Modern Craft Series with Lincoln, 2014

As part of its long-term initiative to introduce its cars to a younger generation of drivers, Lincoln Motor Company conceived a campaign called Hello Again, consisting of a microsite and editorial series about people, music, art, cities and objects that had been creatively reimagined or redesigned. Sight Unseen was one of a very select group of tastemaking editorial websites invited to participate in the program, for which we created content around our favorite makers and innovators, from modern-day basket-weaver Doug Johnston to London designer Philippe Malouin.