Pretty much everyone is a travel photographer on Instagram these days, and there's nothing we like better than when one of our favorite photographers heads somewhere far-flung. But for Brian Ferry's latest project — a book called The Deepest Lake, which documents Ferry's 2014 trip to Kashmir — Instagram didn't seem like the proper vehicle on which to be seen. "When I post photos online, it can feel insignificant," Ferry says. "People scroll past it once and then move on. I want people to have the time and the space to really look at a photo, and so I had the idea to make a book."