Preview the 2015 Show!

In March we broke the news about our second annual New York design week exhibition, Sight Unseen OFFSITE, which is free and open to the public and takes place this year at Hudson Mercantile, 500 W. 36th St. at 10th Ave., from May 15 to 18. But today we're giving you an official preview of the show, which this year encompasses nearly 100 brands, designers, and studios creating everything from furniture to a photo booth to an immersive living room installation to a vegan-friendly daily lunch cafe.
More

An Interview With Ford’s Moray Callum on the Future of Car Design

Next week marks the start of New York design week, which is jam-packed with events. But there is one place you'll be able to find a moment of respite from all the madness: inside the Dynamic Sanctuary, a 5' x 9' responsive light chamber created by Brooklyn studio the Principals for Sight Unseen OFFSITE, which is meant to bring the design thinking behind the 2015 Ford Edge to life.
More

Join us for the 2015 show!

After our phenomenally successful, inaugural Sight Unseen OFFSITE event last year — which included an Instagram-ready still-life photo booth, a Memphis-y soup of Print All Over Me goodness, and a cocktail party with a line around the block — the question on everyone's lips was: But will you do it again? Today, we're happy to announce that yes, Sight Unseen OFFSITE will be returning for a second, even more exciting year!
More

A Tour of the Sight Unseen OFFSITE 2014 Show: Part II

Though your Sight Unseen editors have been in major curation mode for the past two weeks, we've also had day to day work to do as, you know, journalists. So for five days during our Sight Unseen OFFSITE event last week, Monica and I set up camp on the Astroturf-covered bleachers of the MOLD Future Food Café, where we caught up on emails and posted stories to this very site. It was the perfect vantage point from which to view our own event: We could see friends and VIPs on their way in, and we could overhear people heading to the elevator, on their way up to the second floor. The most common refrain we heard? "Oh my God, there's more upstairs?"
More

A Tour of the Sight Unseen OFFSITE 2014 Show: Part I

When we founded the Noho Design District back in 2009, it was meant to provide a much-needed, well-curated platform for independent designers, whose numbers — particularly in America — had begun to surge. But it was also meant to add an extra dose of dimension and excitement to New York Design Week (or NYCxDesign, as it has since come to be known), which at the time was considered preeeeeetty lackluster, to say the least. By that measure alone, the first edition of Sight Unseen OFFSITE, our successor to the Noho Design District, was a massive success; word on the street was that this NYDW was the best anyone could remember, and we're proud to have played a significant role.
More

Preview the 2014 Show!

Back in March, we gave you a small taste of what was to come at Sight Unseen OFFSITE, our brand new nomadic design fair opening May 16 at 200 Lafayette Street in New York's Soho neighborhood. But a lot has happened since then! Most notably, we've brought some exciting partners on board and finalized our official lineup, which is now packed with more than 50 independent designers and forward-thinking brands, all of whom have been hand-picked by the editors at Sight Unseen. Open to the public May 16 to 20 — during the hours of 12PM to 7PM Friday and 11AM to 7PM Saturday through Tuesday — Sight Unseen OFFSITE is New York design week's most exciting platform for new ideas and talents. Check out a small preview after the jump of some of the works that will be on view during the show, then join us next weekend to see it in person!
More

Introducing Your Newest New York Design Week Destination

Here at Sight Unseen HQ, we've been keeping some pretty major news under wraps for a few months now, but it's time to finally let the cat out of the bag. If you've been reading our site, you know that we founded and ran the Noho Design District, a satellite show during ICFF, for four years. This year we made the tough decision to retire the NDD and launch in its place a new event that shares our namesake: Introducing Sight Unseen OFFSITE, a brand new design fair happening in New York from May 16-20, 2014, that will feature a curated selection of furniture and product launches by the best independent designers and forward-thinking brands, all under one gigantic roof.
More

Areaware’s 2012 collection

This morning we introduced you to one of the key exhibitions from our Noho Design District hub at The Standard, East Village hotel. But before we take off for the weekend, we wanted to direct your attention three blocks south to our other hub at 22 Bond Street, where for the next four days you can view an immersive, conceptual installation by Areaware featuring the launch of Harry Allen's Bank in the Form of a Pig GLOW and the debut of yet another amazing video from filmmaking duo Grave of Seagulls. If you're in New York this weekend, we highly recommend you go and experience the disorienting video for yourself, but if you're not, don't fret - we snagged the online debut of the film below and spoke to Areaware creative director Laura Young about how it came to be.
More

The Balloon Factory at Japan Premium Beef

As traditions go, you can't get much better than the one that will commence this Friday in the window of the tiny Great Jones butcher shop Japan Premium Beef: An annual display of custom meat-themed installations, rendered in various incongruous materials. It started during the 2010 Noho Design District, with the delicate glass sausages that won Fabrica's Sam Baron a similar commission for T magazine earlier this year. And it will continue for 2012 with a series of inflatable meat balloons — whose prototypes are pictured above — that are being specially created for us by the Chicago designers behind the Balloon Factory project. We asked Caroline Linder, Lisa Smith, Michael Savona, and Steven Haulenbeek for the skinny on their savory new creation, which we invite you to visit this weekend at the Noho Design District.
More