Woman at Veselka with her dog.

To Draw Every Person in New York, by Jason Polan

In March of 2008, Jason Polan set off into Manhattan armed only with a white notepad and a black Itoya Fine Point .6 pen. He had one goal: to draw every person in New York. It would seem an insurmountable task if not for Polan’s habit of documenting most anything that crosses his path, tagging each conquest with a thick scrawl detailing its circumstance, such as “Plant outside of a medical center on Orange and Magnolia Streets, April 25, 2010, drawn right after I tripped on the sidewalk,” or “Philly Cheese Steak, Pat’s Steaks, June 4, 2010.” In the service of his blog Every Person in New York, Polan — whose illustrations often appear in The New York Times and Esquire — has over the past two years drawn more than 10,000 of the city's residents.
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Home base for Matson and Even is the 10th floor of a pre-war building that looks out over Brooklyn’s Grand Army Plaza. (From their living room they can see the fireworks that shoot off over Coney Island on Friday nights.) Shown here is a typical Mary & Matt vignette: bright colors, nostalgic titles, and the simple typography of Scrabble tiles, which inspired their first dark-chocolate bars. “It was huge on the internet until Scrabble nixed it,” says Matson. “But in a way, that was kind of cool — getting a cease-and-desist from Scrabble?”

Mary & Matt, Chocolate Designers

When designers say they like to make things with their hands, they’re not usually talking about chocolate. But for Mary Matson, a former senior designer at Kate Spade who now works freelance from the Brooklyn home she shares with her husband and co-conspirator Matt Even — an art director at Wieden + Kennedy — food has always been part of the equation.
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