Journal de Nîmes no 6: The Dutch Issue

Two years ago, in the Nine Streets shopping area of Amsterdam, two lifelong friends, René Strolenberg and Menno van Meurs, opened a store called Tenue de Nîmes. Like a lot of very hip retailers these days, Tenue de Nîmes is devoted in large part to denim — Nîmes, France being the fabric’s birthplace — and also like a lot of very hip retailers these days, it publishes a semi-annual magazine, this one called Journal de Nîmes. The shop has become widely loved for its expansive outlook and inventory (great denim doesn’t have to be Japanese!, it seems to say), and the magazine, while nominally a vehicle to promote brands sold by the shop, has also become, over six issues, something much more. This is due in part to its excellent art direction and photography, which come courtesy of Another Something blogger Joachim Baan, but also because of its simple, very Sight Unseen–like aims: to reveal the personalities and the stories behind how things are made.