Sweden’s Oldest Rug Brand Finally Lands in Soho

Scandinavian design brands have been a favorite of American consumers since the mid-20th century — and of Sight Unseen since we could barely recognize something as "design." This month, one of our favorite of those brands — the Swedish rug company Kasthall, with whom we partnered for Sight Unseen Offsite in 2017 and created a capsule collection of rugs pre-pandemic — opened up a new permanent showroom in Soho, leaving behind the trade-friendly but consumer no-mans-land that is the D&D Building for the cobblestone streets and extensive foot traffic of downtown NYC. The company has created beautiful woven and hand-tufted rugs at its factory in Kinna, Sweden, since 1889, and its spacious new flagship on Howard Street will allow customers to touch and see the quality of those carpets IRL.
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Wall-to-Wall Carpeting Inspired By Architectural Jewelry? Yes, You Heard That Right

It might seem odd that a 235-year-old company — specializing in wall-to-wall carpeting for hotels, airports, casinos, and cruise ships — would collaborate with a relatively unknown jewelry designer from Australia, as is the case with Brintons' recent collaboration with Studio Elke. But in fact, it makes sense that Brintons would be moved by Elke's designs, which are often inspired by things like architecture, geometry, Art Deco, terrazzo, marble, and stone — in other words, things that easily and naturally translate into two-dimensional patterns.
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Filson, Seattle

These days, plenty of companies in the United States are touting their status as heritage brands, as is the current fashion, but markedly few who can claim the kind of pride of place that Filson can: Since the outdoor apparel label was founded in Seattle back in 1897, it’s never moved more than two miles away from where it began, in what’s now known as the city’s SoDo neighborhood — nor has it stopped manufacturing most of its wares there, either. Having long occupied a complex in the up-and-coming industrial area that included its factory, headquarters, and flagship store, last year the expansion of its business led it to annex a nearly 60,000 square-foot building just two blocks away from the original. “We’ve been in SoDo for 117 years, so it feels like home,” says Filson CEO Alan Kirk, a Scotland native who moved to the city in 2009. “It’s one of the few areas left in the city that still has manufacturing — in a way it’s the garment district of old Seattle.”
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It’s Seattle Week!

People always ask us about the American design scene, and for the longest time, inquiring after American design was just shorthand for trying to figure out what was happening in New York. It’s not that design wasn’t happening in other places; it just wasn’t happening at a scale and with a voice that would make it cohere into something bigger than itself. But oh, how that’s changed in the last five years. Ask us about American design, and we’ll talk your ear off about the amazing ceramics coming out of Los Angeles, or the interesting material experiments happening in Chicago, or Jonah Takagi, who’s singlehandedly making “D.C. design” happen. But the city we’re really, really excited about right now? Seattle.
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Sweetu Patel of C’H’C’M’

“I like selling clothes that make people hyperventilate,” says Sweetu Patel. “Furniture doesn’t do that.” Trained as a furniture designer himself, Patel was the original founder of the design brand Citizen Citizen, but after giving up that business and putting in five years on the sales floor of New York’s Cappellini showroom, he shifted gears to start the online men’s clothing shop C’H’C’M’ last year. As it happens, though, Patel’s purveyorship of classic heritage brands represents more of a return than a departure — back to the clothing he grew up around, back to his sartorial instincts, back to the business model Citizen Citizen was originally meant to follow. We’ve always been a fan of Patel’s work, so we asked him to tell us his story, then share the eight inspirations that have led him to where he is now.
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