With Martin Lorenz, Co-Editor of Pretty Ugly

There are moments, when leafing through the pages of Gestalten's latest opus Pretty Ugly, that you'll feel a little perplexed. Not by the stretched and layered type that practitioners of the New Ugly graphics movement use to obscure the messages contained in their work, nor by the fact that brands and organizations are trying to sell themselves with these deliberately obtuse images. What you'll find so confusing, rather, is just how beautiful most of the projects appear, despite their creators' best attempts at visual rebellion — a fact acknowledged by the book's editors, Lupi Asensio and Martin Lorenz of the Barcelona-based firm twopoints.net, in its oxymoronic title.
More