04.04.14
At Home With
Ashley Helvey’s Seattle Home is a Stylist’s Dream
At this point, simplicity can seem like a tired mantra or an admonishment, an extra layer of guilt heaped over our misdirections. Isn’t it enough that our cluttered thoughts keep us up at night? Do we have to feel bad about it, too? So it’s especially heartening that for Seattle-based stylist Ashley Helvey, simplicity is something else entirely: a look so easy that it serves as encouragement. “A lot of the imagery I’m inspired by online is just a piece of fabric or a cinderblock,” says Helvey, who is editorial creative director for Totokaelo, overseeing everything from photo shoots to social media. “They are really simple things that you could actually execute. Having a simple aesthetic is actually pretty tangible.”