Ashley Helvey’s Seattle Home is a Stylist’s Dream

At this point, simplicity can seem like a tired mantra or an admonishment, an extra layer of guilt heaped over our misdirections. Isn’t it enough that our cluttered thoughts keep us up at night? Do we have to feel bad about it, too? So it’s especially heartening that for Seattle-based stylist Ashley Helvey, simplicity is something else entirely: a look so easy that it serves as encouragement. “A lot of the imagery I’m inspired by online is just a piece of fabric or a cinderblock,” says Helvey, who is editorial creative director for Totokaelo, overseeing everything from photo shoots to social media. “They are really simple things that you could actually execute. Having a simple aesthetic is actually pretty tangible.”
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Jill Wenger, Owner of Totokaelo

For most of us, stores are merely the fleeting destinations wherein we acquire our possessions, while homes are the more permanent spaces where we keep and lovingly display them. But for Jill Wenger, it’s the other way around: Ever since she moved to Seattle in 2001 and founded the cult boutique Totokaelo at just 26 years old, her store has been her material and spiritual base, while her living situation has remained mercurial. “I love change and generally don’t stay in any apartment or home longer than a year,” says the Texas native. Even as we interviewed her for this piece — which contains the first-ever published photos of one of her domestic interiors — she already had one foot out the door. Despite initially falling in love last May with her current apartment for its location — in Capitol Hill, three minutes away from Totokaelo — as well as its original hardwood floors and leaded-glass doors, Wenger is in the midst of searching for something new.
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Local Made at Space Ninety 8

When The Future Perfect abandoned its original Brooklyn location last summer, we thought we might never feel the need to shop on that particular block of Williamsburg again. The Future Perfect's gorgeous digs got turned into a Gant, and for years we've felt we were a little too old for American Apparel. But come next Thursday, we'll be making that trek on the L train again: Urban Outfitters is opening a concept shop on North Sixth Street called Space Ninety 8, complete with rotating gallery spaces, a restaurant, a rooftop bar, and, of course, clothing. But the draw for us will be located smack in the front window. That's where a showcase called Local Made will take place, curated by Urban's director of brand relations and special projects Marissa Maximo, who scoured the borough, commissioning exclusives from some of our favorite designers.
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Introducing Your Newest New York Design Week Destination

Here at Sight Unseen HQ, we've been keeping some pretty major news under wraps for a few months now, but it's time to finally let the cat out of the bag. If you've been reading our site, you know that we founded and ran the Noho Design District, a satellite show during ICFF, for four years. This year we made the tough decision to retire the NDD and launch in its place a new event that shares our namesake: Introducing Sight Unseen OFFSITE, a brand new design fair happening in New York from May 16-20, 2014, that will feature a curated selection of furniture and product launches by the best independent designers and forward-thinking brands, all under one gigantic roof.
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Week of March 17, 2014

A weekly Saturday recap to share with you our favorite links, discoveries, exhibitions, and more from the past seven days. This week: The world's most beautiful bike lock, an iPad cover inspired by New York and a table (above) inspired by Milan, and an epic terrazzo floor discovered in a local institution.
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A Memphis-Inspired Wall Mural Pops Up in Melbourne

We were pretty beside ourselves last week when the news floated our way that not only was the terrific Melbourne art and design shop Third Drawer Down opening a second location but that its exterior was going to be hand-painted by Camille Walala, the French-born, London–based graphic designer and illustrator whose work we've been obsessing over for the last year and a half.
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Sam Baron on Fabrica’s Extra-Ordinary Gallery Collection

When we found out that Fabrica, the Italian design studio and research center, had just launched its striking new Extra-Ordinary Gallery collection in its online shop earlier this month, the pieces were so intriguing and beautiful that we thought we'd struck editorial gold — turns out we weren't the only ones! The collection has been all over the design blogs in the past two weeks, and deservedly so. Yet we couldn't pass up the chance to share it with our readers anyway, so we got in touch with our old friend Sam Baron, creative director of Fabrica's design department, and asked him for some special insight into the collection, which he curated. The result is a fun little personal diary, featuring five of the line's standouts as they relate to Baron's daily routine.
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Week of March 10, 2014

A weekly Saturday recap to share with you our favorite links, discoveries, exhibitions, and more from the past seven days. This week was, weirdly, all about fruit (perhaps it's the influence of the unstoppable pineapple?). We also said a (temporary) goodbye to a beloved New York retailer and a hello to the best Ikea collection in years.
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Totokaelo Art—Objects’s Spring Campaigns

The cult Seattle boutique Totokaelo already carries clothing and objects so beautiful that each new season wreaks havoc on the wallets of aesthetes around the country. The only way the store could possibly improve on that game? By shooting those new collections in scenarios designed to make said aesthetes even crazier. To promote its spring Art—Object catalog, the store's creative director Ashley Helvey masterminded two such campaigns: a photo shoot shot by Robin Stein and styled by Margaret Macmillan Jones in the technicolor plaza of Seattle's King County Correctional Center (designed in the '80s by Martha Schwartz and Benson Shaw), and a video, also in collaboration with Stein, that features Cameron Mesirow of Glasser along with music from her latest album, Interiors.
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Week of February 24, 2014

A weekly Saturday recap to share with you our favorite links, discoveries, exhibitions, and more from the past seven days. This week: furniture worthy of a "French Fries Party," super-minimalist $99 lamps, candy-colored stools by Jeff Martin (above), and incredibly styled images by the likes of Gemma Tickle and the Bouroullec brothers.
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Last, a New Swedish Design Trio

No pun intended, but we had to share one last find from this month’s Stockholm Design Week: Last, a new arena for selling one-of-a-kind products by Swedish design trio Åsa Jungnelius, Gustaf Nordenskiöld, and Fredrik Paulsen. They are, respectively, a glass designer working with glass, a potter with clay and a furniture designer with wood. All share a common desire for not only producing sustainable products, but also to promote a kind of design that is slower, more considered, and intended to stand the test of time (i.e. the last spoon you might ever buy).
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Joanna Williams of Kneeland Mercado on Sous Style

There are a lot of reasons we've been reading Sous Style since former Elle photo director Pippa Lord first launched it in 2011: the casual, contemporary feel of the food photography, the glimpses into the homes and private lives of some amazingly cool women, and of course, all those incredibly gorgeous men(!). But we also love when Lord surprises us with different types of approaches to mixing food with fashion, design, and culture, including a post she did recently on textile-sourcing maven Joanna Williams of Kneeland Co. Mercado — in it, Williams reveals both the stories behind some of the items she's brought back from various cities to sell in her Los Angeles shop, as well as all of her favorite things to eat while visiting those places. Check out an excerpt from the story after the jump!
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