01.22.13
What They Bought
Mociun, Brooklyn
Caitlin Mociun may have been the author of a cult-hit fashion line for only a few years, but the lessons she learned from that stint — about the way she wants a customer to feel, or about the way a body moves in space — inform nearly everything she does today. That first becomes clear when she talks about her massively successful fine jewelry line, which she launched almost as a palliative to her days as a clothing designer. “I never really liked doing my clothing line, and when I switched to jewelry it was such a different response,” Mociun told me earlier this fall when I visited her year-old Williamsburg boutique. “It seemed to make people feel good about themselves as opposed to clothing, which often makes people feel bad.” But it’s when she talks about her boutique that you realize that nothing in the shop could be the way it is if Mociun weren’t first a designer.