SuTurno, Graphic and Textile Designers

In some ways, Marc Jacobs is a bit like Oprah. With a flick of his influential magic wand, Posh Spice can suddenly be considered cool, Bleecker Street can become the place you simply must open your New York shop, and a Madrid-based, husband-and-wife graphic-design duo can go from virtual unknowns to the toast of magazines and blogs around the world. That’s what happened two years ago to Julia Vergara and Javier G. Bayo, co-principals of the print and pattern design shop SuTurno, whose Bolsaco tote — a simple canvas bag made from vintage stock found in an old warehouse in Spain — was spied by two of Jacobs’ buyers at the Madrid shop Peseta. “It was the first product we ever made with the SuTurno label on it, and it actually became our most hyped design to date,” says Bayo. The two were asked to produce a limited edition of bags for the Marc by Marc Jacobs stores in the States, and they promptly sold out within a few days.