Behind the design team's desks is an inspiration board that serves as an unofficial guide to seasonal trends. Many of their cues are taken directly from the runway — mostly because it's often the kind of thing their clients call and request — but other times it's up to their intuition to know when to bring in a tie-dye print, or retire a Mod one. Art nouveau, for instance, was all over the recent Prada resort line, but the team had trouble selling it nonetheless. ("The client will go, 'I love this personally, but it's not our girl,'" explains one of the Printfresh designers.) So instead they've stuck more to ethnic and tribal prints for summer — trends with a bit more obvious momentum.
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Behind the design team's desks is an inspiration board that serves as an unofficial guide to seasonal trends. Many of their cues are taken directly from the runway — mostly because it's often the kind of thing their clients call and request — but other times it's up to their intuition to know when to bring in a tie-dye print, or retire a Mod one. Art nouveau, for instance, was all over the recent Prada resort line, but the team had trouble selling it nonetheless. ("The client will go, 'I love this personally, but it's not our girl,'" explains one of the Printfresh designers.) So instead they've stuck more to ethnic and tribal prints for summer — trends with a bit more obvious momentum.