Once Printfresh sells a design to a client like BCBG, for example, it's considered a done deal: BCBG can alter the pattern to its hearts' content, or never use it at all. Either way, Printfresh takes the design out of its rotation permanently. "It's interesting to see people put their own twist on one of our designs," says Voloshin. "This one used to be red and black."
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Once Printfresh sells a design to a client like BCBG, for example, it's considered a done deal: BCBG can alter the pattern to its hearts' content, or never use it at all. Either way, Printfresh takes the design out of its rotation permanently. "It's interesting to see people put their own twist on one of our designs," says Voloshin. "This one used to be red and black."