Though the clocks in the main office reflect world times, Printfresh is squarely focused on the U.S. market, which is in part what makes them so unique. "Most of our competitors are British," Voloshin says. "There are also a lot of Italian studios that specialize in really wild stuff — like animal skins and bedazzled things — and some French studios, though they tend to focus on paper products or home goods. Australia, too, because they have a growing fashion market. But there aren't very many of us in the U.S. I'm really creatively fulfilled by what we do here."