At the New W Verbier in Switzerland

If you’re a fan of the W Hotels chain, which at the moment comprises nearly 50 properties in more than 25 countries, you probably fall in to one (or both) of the following categories: you’re young, wealthy, extroverted, and appreciate things like fire-juggling bartenders, or you really, really love design. It’s not that the W’s interiors are suited to every taste — especially since half the fun of them is that they’re mostly designed by different firms, from Patricia Urquiola (Vieques) to Yabu Pushelberg (Guangzhou) — but you do have to tip your hat to any corporate entity that puts this much investment into our little corner of culture, including the annual W Hotels Designers of the Future awards.

The latest W to take cutting-edge design to a novel locale is the new W Verbier by the Amsterdam firm Concrete, which Sight Unseen had the good fortune to visit last month, Verbier being a town in the Swiss Alps known for its brutal slopes and the W Verbier being the hotel brand’s first ski resort. Ironically, I don’t ski, thanks to a traumatizing introduction to the sport in middle school, but I still found plenty to explore — and photograph — during my visit. It was nice to see how Concrete married its normally hyper-slick style to the area’s outdoorsy vernacular architecture, and even nicer to see something even more beautiful than skyscrapers on the horizon all day long.

This post is sponsored by the W Hotels group. Click here to book your own stay at their newest property in Verbier — hopefully you’re a much better skier than the author.