When Trine wanted to design a coat hook, the “Wall Willy” was the result. “We were overthinking it and it wasn’t working. I literally said ‘Let’s just make a little penis for the wall.’ When you put a coat or towel on it it’s completely covered, but I imagined the experience of someone going to the bathroom, pulling the towel off the hook, and giggling to themselves. We put it into production for that specific moment.” Trine says they sell like crazy, though a commercial client did request a modified version: “On the purchase order they were like, Wall Willy, minus the balls. That’s the funniest line item I’ve ever seen on a purchase order.”