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The Dutch typographer Piet Zwart is another one of Williams's design idols, and Zwart's business card has been his prized possession for 25 years. The way he tells it, he didn't find the card, the card found him — it was mysteriously nestled between the pages of an unrelated book he bought. He likes the way the type is arranged so that to move one element would fatally disrupt the whole. “Zwart wasn’t even trained as a typographer, he learned it," Williams says. "He’s a virtuoso, no question.”