Home SU Projects

Sight Unseen’s influence extends well beyond the web.
We curate exhibitions and pop-up shops, produce events,
and provide editorial and marketing services for a variety of clients.
View a selection of these projects below, and email us
if you’d like to learn more.

SUxLP2_Burst_still001_opener
06.24.21

SU Projects

Sight Unseen x La Prairie, 2021

After a successful collaboration in 2020, the beauty brand La Prairie once again asked Sight Unseen to create content for its newest launch, in the form of three eye-catching animated GIFs shot by Lauren Coleman.
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LaPrairie_Opener_Coleman
11.15.20

SU Projects

Sight Unseen x La Prairie, 2020

To help launch a new collection, beauty brand La Prairie asked Sight Unseen to commission a series of cinemagrams. We worked with Lauren Coleman to conceptualize three ideas behind the collection: gravity, science, and platinum.
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hoteltonight_opener
09.24.19

SU Projects

HotelTonight Design Residency, 2019

To help HotelTonight underscore the design pedigree of its properties, we came up with the idea for a weekend residency in which three acclaimed furniture designers would turn a hotel room into a studio.
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projects_oocicolletible
03.22.19

SU Projects

Sight Unseen at Collectible, 2019

When Sight Unseen was invited to host a booth at the second Collectible design fair in Brussels, we showcased an installation by Objects of Common Interest, which became one of the most talked-about projects of the weekend.
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02.22.19

SU Projects

Kasthall x Sight Unseen Rug Collection, 2019

Swedish rug brand Kasthall invited us to test their new custom rug design tool by creating rugs of our own, then telling the world via our channels — as well as the huge amount of outside press the collaboration attracted.
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01.22.19

SU Projects

Hot List Trunkshow on Moda Operandi, 2019

The online fashion powerhouse Moda Operandi approached us wanting to collaborate on a project for its growing home furnishings arm, culminating in a trunk show sale featuring work by American Design Hot List honorees.
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09.17.18

SU Projects

Upcycled Furniture With Glossier, 2018

When Glossier joined our 2018 Sight Unseen OFFSITE show aiming to promote its focus on sustainability, we facilitated a showcase of their collaboration with designer Kim Markel, who made furniture from Glossier's empty packaging.
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05.21.18

SU Projects

Sight Unseen Store on 1stdibs, 2019

In the midst of an effort to grow its contemporary design offerings, 1stdibs partnered with Sight Unseen to create and promote a 1stdibs storefront featuring work by our stable of talents from around the globe.
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MimiJung_Pale_Blue_and_Teal_Live_Edge_Forms_Collectible_2_SUPROJECTS
03.20.18

SU Projects

Sight Unseen at Collectible, 2018

Invited to host a booth at the Collectible design fair in Brussels, we showcased lighting by Chen Chen and Kai Williams and wall works by Mimi Jung, alongside exhibitors like Maniera, Valerie Traan, and more than a dozen design studios.
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compositions_SU_sage
12.01.17

SU Projects

The Arlo Skye x Sight Unseen Suitcase, 2017

To help launch Arlo Skye's new polycarbonate line, we designed a carry-on and check-in exclusively in sage, with a pastel interior lining print created by Antti Kekki, a Finnish illustrator hand-selected by Sight Unseen.
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09.15.17

SU Projects

29Rooms Lounge With Refinery29, 2017

After our success in 2016 curating the lounge for Refinery29’s highly Instagrammable 29Rooms pop-up, we were asked to go bigger with five suites of furniture we commissioned from five up-and-coming designers.
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WhiteArrow_Arper
05.23.17

SU Projects

Arper’s Tropical Oasis, 2017

Aiming to attract designers to its showroom during New York Design Week to experience its new office chairs, Arper commissioned Sight Unseen to create an installation styled with products by our favorite talents.
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05.11.17

SU Projects

House Party Party With Sonos, 2017

Sight Unseen and Sonos kicked off New York Design Week together in 2017 with a festive takeover of the brand's Soho flagship, in which five New York design teams hosted "house parties" inside the store's five freestanding home pods.
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11.10.16

SU Projects

Hot List with Herman Miller, 2015/16

Our American Design Hot List is an award for the 20 names to know now. Since 2015, the List has been supported by Herman Miller, a company known for partnering with emerging practices to create design classics.
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Sonos_WhiteSub
11.03.16

SU Projects

Sonos White Sub Launch, 2016

For the launch of its new White Sub, Sonos partnered with interior designer Søren Rose on a chair designed for listeners to sit in while experiencing the speaker's sound, then invited Sight Unseen to share it across our channels.
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10.10.16

SU Projects

Everlane Shoe Park by Robert Storey, 2016

For the launch of Everlane's second Shoe Park, created by London set designer Robert Storey and filled with 550 tropical plants, Sight Unseen created an editorial piece and hosted an intimate in-store conversation.
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09.28.16

SU Projects

29Rooms Lounge with Refinery29, 2016

When Refinery29 asked us to curate the lounge for their massively popular 29Rooms pop-up, we turned to Bower, who created plywood benches, tables, and seats from the cutoffs of their Contour collection.
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07.10.16

SU Projects

At Home With Sonos Series, 2016

When Sonos opened its first flagship, in Soho, the brand turned to Sight Unseen for an editorial series to create buzz around the location and engage with New York creatives — its future listeners and collaborators.
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SU_CollectiveDesign_ChrisWoltson_001
05.31.16

SU Projects

Sight Unseen at Collective Design, 2016

For Collective Design 2016, Sight Unseen partnered with Designtex to create a show-stopping booth in the middle of the fair spotlighting five key independent American design studios — and their wallpaper creations.
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IMG_0739_crop
12.14.15

SU Projects

Site Specific: LA at Austere, 2015

Invited by the downtown L.A. shop Austere to curate a selling exhibition of new furniture and products, we called upon our favorite L.A. design studios, including Only Love Is Real, Waka Waka, Eric Trine, and more.
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Iittala_Birds_NYC_SUprojects
10.29.15

SU Projects

Bird And The City With Iittala, 2015

In 2015 Iittala asked five top international bloggers to tell glass artist Oiva Toikka what they love about their hometown, which he translated into five city-specific birds. Sight Unseen was chosen to represent the city of New York.
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HUYS GYM ASSISTANT JOSH
10.15.15

SU Projects

An Afternoon With Mondaine, 2015

Mondaine approached us to introduce our readers to its Helvetica watch series through a "day in the life of Sight Unseen" article, which followed co-founder Monica Khemsurov to the studios of favorite Brooklyn makers.
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TrekMatthews_Dolby_SUProjects
09.10.15

SU Projects

Dolby Art Editorial Series, 2015

When Dolby moved into its new San Francisco headquarters in 2015, the audio-technology pioneer marked the occasion by inviting 36 artists to install works in the building — and by asking Sight Unseen to feature them.
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08.12.15

SU Projects

Paypal Epic Experience, 2015

In late 2014, Mistress Creative asked Sight Unseen to participate in Paypal's Epic Experience project, in which a dozen web personalities were asked to create a charity auction around an experience they'd host with the winners.
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05.20.15

SU Projects

Sight Unseen OFFSITE, 2015

For the second edition of OFFSITE, Sight Unseen partnered with Ford to fill 12,000 square feet of space with work by top up-and-coming design talents, including an immersive, show-stopping installation designed by Brooklyn firm The Principals.
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MimiJung_four_teal_walls_3
05.08.15

SU Projects

OFFSITE at Collective Design, 2015

During the 2015 New York Design Week, we curated a satellite of our Sight Unseen OFFSITE show inside the Collective Design fair, featuring the work of six up-and-coming American design talents working at the gallery level.
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IMG_8166
03.06.15

SU Projects

Think Big Pop-Up at Space 15 Twenty, 2015

For its second in-store partnership with Urban Outfitters — this one hosted at its Los Angeles retail concept, Space 15 Twenty — Sight Unseen produced Think Big!, a pop-up shop inspired by a 1980s-era Soho store of the same name.
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02.22.15

SU Projects

Sight Unseen x Capsule New York, 2015

In 2015, the fashion trade fair Capsule brought Sight Unseen in as a partner and consultant, asking us to recruit our favorite design brands to help establish the fair as a new destination for contemporary home design.
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12.15.14

SU Projects

Tinseltown with Refinery 29, 2014

For the third edition of its Tinseltown holiday shopping bazaar, the tastemaking mega-site Refinery29 asked Sight Unseen to join the event as a co-host, inviting a selection of our favorite contemporary designers to set up shop in the space.
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SUBureau_Miami_Main
12.03.14

SU Projects

SU x PAOM for The Standard, 2014

In December of 2014, Sight Unseen teamed up with the print-on-demand clothing website Print All Over Me for a limited-edition capsule collection stocked exclusively at the Standard Spa Miami Beach during Art Basel Miami Beach.
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BROOKLYN, NY - NOVEMBER 20: General view of atmosphere during Sight Unseen's 5th Anniversary Dance Party Sponsored By BOMBAY SAPPHIRE Gin at The McCarren Hotel on November 20, 2014 in Brooklyn, New York. (Photo by Andrew Toth/Getty Images for BOMBAY SAPPHIRE Gin)
11.20.14

SU Projects

SU 5th Anniversary with Bombay Sapphire, 2014

In November of 2014, we celebrated Sight Unseen’s birthday by gathering 200 of our closest friends and clients at the stunning roof bar of the McCarren Hotel & Pool in Williamsburg, Brooklyn, in partnership with Bombay Sapphire and Chelsea Hotels.
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10.06.14

SU Projects

The American Design Hot List with DWR, 2014

Sight Unseen’s annual American Design Hot List is an editorial award for the names to know in American design. In 2014, Design Within Reach signed on as a partner, allowing us to devote a full week of coverage to that year’s winners.
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09.11.14

SU Projects

Fall Pop-Up Shop at Space 98, 2014

When Urban Outfitters opened Space Ninety 8, its concept store and restaurant in Brooklyn, it invited Sight Unseen to curate a monthlong shop-in-shop — designed by Moving Mountains — featuring new jewelry and housewares.
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09.10.14

SU Projects

The First 59 Minutes with Ikea, 2014

Sight Unseen was invited to produce an editorial package and Instagram campaign for IKEA’s “Show Us Your IKEA: The First 59” program, which focused on how IKEA products can help you make the most out of the first hour of your day.
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06.16.14

SU Projects

50 Things From America with COS, 2014

When COS made its U.S. e-commerce debut, it celebrated with a virtual exhibition of objects made in each of America’s 50 states. We consulted on the content of the exhibition and created an editorial campaign to promote the project.
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Shinola
05.28.14

SU Projects

Creative Women at Work Series with Shinola, 2014

In 2014, Shinola looked to Sight Unseen to help increase the visibility of its New York flagship among women, leading Sight Unseen to conceive an editorial series profiling influential New York curators and designers called Creative Women at Work.
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SU OFFSITE 2014
05.20.14

SU Projects

Sight Unseen OFFSITE, 2014

In 2014, Sight Unseen launched the first annual Sight Unseen OFFSITE, a curated design exhibition coinciding with New York Design Week that provides a platform for the most directional, cutting-edge ideas in contemporary furniture design.
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04.08.14

SU Projects

Modern Craft Series with Lincoln, 2014

Sight Unseen was one of a very select group of tastemaking editorial websites invited to participate the Lincoln Motor Company's Hello Again campaign and microsite, for which we created content around our favorite makers and innovators.
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Filson - Vignettes and Building-2
03.31.14

SU Projects

Seattle Week with Filson, 2014

The Seattle-based company Filson partnered with us on a special editorial series devoted to the city’s blossoming creative scene, profiling designers and makers, as well as taking readers behind the scenes at Filson’s own factory.
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05.15.13

SU Projects

The Noho Design District, 2010-2013

In 2010, Sight Unseen launched the Noho Design District, New York Design Week's most exciting platform for new ideas and emerging talents. The design festival ran until 2014, when it was relocated and rebranded as Sight Unseen OFFSITE.
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04.10.12

SU Projects

Pop-Up at Creatures of Comfort, 2012

When fashion mecca Creatures of Comfort wanted to develop a clientele around its growing design offerings, it invited us to create an in-store pop-up. The Shape Shop featured geometry-inspired objects commissioned by Sight Unseen.
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paperview
04.10.12

SU Projects

Paper View with Karlsson’s Vodka, 2012

When Karlsson’s Gold Vodka asked Sight Unseen to be part of its Unfiltered project, championing creative initiatives celebrating craft and process, we produced the print edition Paper View, featuring 25 of our favorite designers and brands.
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10.06.10

SU Projects

Handcrafted Modern Launch with USM, 2010

We teamed up with Rizzoli to present a night with Leslie Williamson, hosted by USM, to launch the photographer's first book: Handcrafted Modern, which offers readers a glimpse into the homes of Modernism's most influential designers.
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