Ford x Sight Unseen Offsite, 2015

For the second edition of our annual Sight Unseen OFFSITE show, Ford came on as our title partner, looking for a way to highlight the work of their automotive interior design team. We came up with the idea of partnering with the design firm The Principals to create a project that could highlight the way that Ford’s car interiors incorporate cutting-edge technology without feeling intimidating or stressful for drivers. We worked closely with The Principals as they created a show-stopping installation called the Dynamic Sanctuary, a freestanding immersive pavilion whose glowing walls pulsed in time with visitors’ heartbeats, helping them take a moment to slow down and relax.