I Expected to Love My First 3Days of Design in Copenhagen. But I Could Never Have Anticipated What Would Make It So Great.

If you can believe it, this was my first year attending 3DaysofDesign in Copenhagen, and I went to the fair, now in its 10th year, armed with absurdly high expectations. I knew that just existing in Copenhagen in early June — using Lime bikes to cycle around, drinking natural wine, eating smørrebrød — would set a good baseline for fun. But after my experience at Salone, which I wrote about here, I felt increasingly desperate for Copenhagen to mean something. I told people I was going because, as a chronicler of design fair culture, I felt compelled to see one that had become such a word-of-mouth success. But on a personal level, it’s like I needed Copenhagen to prove to me that design fairs were still worth attending. As hesitant as I am to say this — lest everyone frantically start planning their show next year in Denmark, which is simply not the right move for everyone — Copenhagen actually exceeded my expectations.
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It’s Your Last Chance to Get a Copy of Sight Unseen’s 2024 Yearbook!

Each year, we attend dozens of design fairs and exhibitions, field thousands of pitch emails, and spend hundreds of hours on Instagram getting to know what our favorite brands and makers are making — tracking what new trends are developing, what new materials are being experimented with, and what classic forms and techniques are being reinvented or re-contextualized. And at the end of each year, we spend two months digesting everything we've seen for our annual Sight Unseen Yearbook, in which we choose 500+ of the objects that we found most memorable.
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