Dogs of American Design with Shinola, 2015

To help bring exposure to the line of stylish dog accessories our long-time partner Shinola had developed with iconic photographer Bruce Weber, we scouted nine American designers we’d previously spotted Instagramming their canines alongside their creations, and featured the best of those images on Sight Unseen, in a post kicking off our Dogs of American Design giveaway. Readers were invited to share their own design-y dog photos on Instagram with the hashtag #shinolapet, the best of which won a leash, collar, and dog toy set from the Shinola Pet collection. Our nine participating designers were all too happy to share their adorable dog pics with their fans, helping spread the word about the campaign even further.