Messy Sketches with Instagram, 2023

In a partnership designed to promote Sight Unseen’s book — How to Live With Objects — to the followers of Instagram’s @design account while also lending the social media company interesting tailor-made content for that feed, we worked with the @design account’s editors on a series exploring the processes behind some of the key design objects featured in our book. Called Messy Sketches, the series featured process images from six top global designers including Misha Kahn, Faye Toogood, and Kiki Van Eijk, which were co-posted on both our Instagram account and the @design account and captioned with mini editorial stories written by our editors. The project was a success in its informativeness and appeal for both audiences.