10.15.15
SU Services
An Afternoon With Mondaine, 2015
Mondaine’s minimalist Helvetica watches are tailor-made for an audience like Sight Unseen’s — creative professionals and tastemakers whose apply their unwavering design sensibilities to everything in their lives, from their furniture to their accessories. Mondaine approached us to introduce our readers to the series through a “day in the life of Sight Unseen” article shot by notable photographer Paul Barbera, which followed co-founder Monica Khemsurov around Williamsburg, Brooklyn, as she dropped in on the studios of favorite makers and kept time with her Helvetica. An social media campaign brought the story to life in real-time.
