The First 59 Minutes with Ikea, 2014

In the fall of 2014, we were asked to participate in IKEA’s “Show Us Your IKEA: The First 59” campaign, which focused on how IKEA pieces can help make the most out of the first hour of your day. We produced an editorial feature at Jill’s house, inviting readers into a favorite space and sharing a bit of our morning routine. We continued the campaign on Instagram, where we asked readers to share the ways in which they incorporate IKEA into their own lives, using the dedicated hashtag #showusyourikea.
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