Sonos White Sub Launch, 2016

For the launch of its new White Sub, Sonos partnered with the interior designer Søren Rose on a chair designed for listeners to sit in while experiencing the speaker’s sound, then invited Sight Unseen to share the project across our channels — in an editorial post, in a newsletter sent to our 30,000 email subscribers, and at a party and panel discussion we co-hosted, curated, and packed from wall to wall with New York tastemakers.