Williams pulled one of his archive boxes out of the closet to show us the contents — this one includes some of the vintage packages he's collected on his travels. The one that says "Flirt" is a cigarette box. Aside from those made by Muji and Comme des Garcons, plus the anonymous everyday designs he finds at Kiosk in New York, he doesn't really collect any contemporary packaging. "I'll probably regret that at some point," he says.