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On the origins of the company name, Horvath says its most famous reference is the Uhuru Peak at Mount Kilamanjaro. But a more personal reference is a reggae band called Black Uhuru. “When Bill was in college, we called him Rasta Bill,” Horvath jokes. “He had white-man dreadlocks down to his butt.” “We also liked the way it looked graphically,” Hilgendorf points out.