What inspires your work? “Each project really comes from the client. One of things I learned at 2x4 is to try and find, through research and talking to the client, that one special thing you can build a project around. With Lisa Naftolin, I designed these invitations for an Erwan Frotin exhibition at Art+Commerce on his Wildflower series (right). I wanted to get the feel of those gradient backgrounds across without giving it all away, so I came up with the idea of doing a gradient edge. I asked a bunch of different printers; I even thought about asking an autobody shop if they could do it, but it was going to be like $10,000. So we went to a hobby shop and bought an airbrush kit. Clamped them in stacks of 50 and did it ourselves.”
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What inspires your work? “Each project really comes from the client. One of things I learned at 2x4 is to try and find, through research and talking to the client, that one special thing you can build a project around. With Lisa Naftolin, I designed these invitations for an Erwan Frotin exhibition at Art+Commerce on his Wildflower series (right). I wanted to get the feel of those gradient backgrounds across without giving it all away, so I came up with the idea of doing a gradient edge. I asked a bunch of different printers; I even thought about asking an autobody shop if they could do it, but it was going to be like $10,000. So we went to a hobby shop and bought an airbrush kit. Clamped them in stacks of 50 and did it ourselves.”