Factories: “This is an image from Träullit, who we’re designing a new system of soundboards for,” says Löfgren. “They have a small factory in the middle of the Swedish forest, and they make sound-absorbing woodchip boards from pine trees. I think we appreciate the honesty and potential in factories. Honesty because you can see exactly what everything is used for — nothing is made to look good, just to function. And potential because the factory is only just a tool to create other things.”
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Factories: “This is an image from Träullit, who we’re designing a new system of soundboards for,” says Löfgren. “They have a small factory in the middle of the Swedish forest, and they make sound-absorbing woodchip boards from pine trees. I think we appreciate the honesty and potential in factories. Honesty because you can see exactly what everything is used for — nothing is made to look good, just to function. And potential because the factory is only just a tool to create other things.”