This is the scene that greets customers when they enter Pierre's Costumes from Philadelphia's North 3rd Street. There are mannequins all over the store, exhibiting the vast array of costumes for rent or sale: Jersey devils, bull mascots, Easter bunnies, soldier bears, period couples, and this woman, who appears to be some sort of high-class Santa’s helper. “At Halloween, we do the plastic-bag costumes, but we try not to do the really low-rent ones,” says Williamson. “Honestly, it only costs between $50 and $100 to rent something where you walk in off the street, tell us what you want, and we pull for you. It’s cheaper than buying a new dress for a party.”