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The Supermät, which opened last fall on Hollywood’s Highland Avenue, is a riff on the idea of a Laundromat, “which is a shared space in a neighborhood,” Garduno says. “I was in Malibu for five years, but it didn’t feel like a neighborhood. Besides, people in Malibu see a lot of great things. People in Hollywood may not.” The supergraphic of an open hand, which along with a Twitter-like bird has become a symbol of the brand, “is an evolution of a hand that we created that at one time was similar to a ‘power to the people’ fist,” says Garduno. “It has now opened with the opening of the Supershop Supermät, with love.”