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Part of the appeal of her company is its niche status — she makes the kind of colorfully elaborate patterns most larger producers shy away from. “A lot of people like that my wallpaper comes from art and has a watercolor vibe,” she says. “It's like an art piece itself, but a lot cheaper. Eskayel is really about me making the most beautiful, most amazing, most awesome thing I can think of that hasn’t existed before, and we have a following for that.” Campanaro recently expanded the line to include textiles and pillows made from those textiles, and she’s also been experimenting with scarf designs as well (pictured). “A lot of crazier patterns that don’t sell as well in wallpaper sell as fabrics,” she says, a notion that’s doubly true for wearables.