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Next to Nobel’s desk, we spied this strange unintentional assemblage containing neon posterboard, some scrap materials, and a Boskke sky planter, which grows plants hanging upside down. It caught the eye of the Uglycute partners and they bought it, but never put it to use. The flash of neon prompted us to ask Nobel about Uglycute’s use of color: “Early on, we almost all the time only used the true color of a material,” he says. “We thought that was crap, so we started working with color. The Color Cube was our first attempt, and the Reindeer Chairs came after that. Now we consciously try to work with colors more often.”