“The Billboard Book Project was another special event organized and exhibited specifically for the fair by Jonathan Monk, and designed by talented friend Benjamin Critton Art Dept. The instructions and definition of the project were written out in the copy on the billboard itself. In addition to the above installation, unsanctioned copies of posters made on behalf of the Billboard Book Project were 'wheatpasted' or 'flyposted' around Brooklyn and Queens. Even the cage lighting at the foot of the billboards was prescribed by the project and written on the billboards.”