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A postcard by Vanessa Samp, whom Jennifer Parry Dodge of Ermie met through Tumblr, and a flipbook by Melanie Nakaue. “There is no conceptual curatorial criteria for the the work I chose, other than love,” says Parry Dodge, who was already thinking about a opening a pop-up shop when the Hammer came knocking. “I chose work based on what I love. Color, print, pattern. Made by people I love and whose work I believe in. When you work from a place of love, everything ends up meshing perfectly together.”