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Journeys: “These are the lookbooks from our last three collections, designed by the Berlin graphics studio Simple Society. Reality Studio is about exploring and about expeditions to other places, real or unreal. Our lookbooks aim to illustrate these journeys. For Summer 2014, we were inspired by the Japanese photographer Shojiyo Ueda, and tried to illustrate the journey of discovering his pictures. Each picture tells a story, sometimes in relation to an object. For Winter 2014, the inspiration came from a photographer named Seydou Keita, who took portraits in Africa in the ’60s and ’70s. With the Simple Society, it’s the first time we tried an art direction where it’s not just nice clothes, but there’s a story behind it.”