The poster is by Portland-based designer Joey Roth. “He’s got this graph that shows the difference between talking and working. A Charlatan, a Martyr, and a Hustler. He wrote that out and I was like, ‘Oh my gosh, this is it! Because I like to talk but it’s always been in tandem with an insanely high work ethic. I’ve been critiqued by friends that I talk too much. Yeah, but I also work. As much as I talk.” And the F Yes? “Most of this stuff is so arbitrary. I had some gold letters and these are the letters I had left. But maybe the F yes is like, doubling down on that poster.”