In terms of actual product, Waldman's latest creations include the Zub 20 Zirc watch (left) and the Zub 20 Zot watch (right). Underneath is the Strip belt, made from the same Ellastolan thermoplastic polyurethane material. "The belts are a re-imagining of a very common object, but with a closure that's super easy to use," he says. "They work well with ski pants because you don't have to take your gloves off to tighten them. Another thing that’s not so sexy is that my 92-year-old aunt can use them, but elderly folks aren't going to pay $80 for a belt. They'll be like, 'Why aren't these $18?'"