Introducing the All-New Sight Unseen, Launching This Week

When we first started Sight Unseen back in 2009, we’d spent nearly a decade working in traditional print journalism. Despite launching shortly after the rise of blog culture, we insisted that Sight Unseen be called an online magazine, doubling down on our commitment to long-form feature stories and our hallowed idea of what respectable journalism ought to be. But at the same time, right from the beginning, we thought of our site as a forum for indulging our own interests and obsessions, publishing things that were only tangentially related to the news of the day. As the years went by and our status as design authorities grew, we shifted away from interviewing our inner circle about their weird collections or the books they drew inspiration from and took a more expansive approach, covering of-the-moment exhibitions, interiors, and talents. And yet Sight Unseen still always felt curated — fundamentally a reflection of our personal point of view. It’s what people love so much about the site. As we approach our 17th year in business, that curated sensibility is what we want to double down on.