If Luis Buñuel had somehow detoured into a life making promotional lookbooks, they might have ended up something like the stop-motion video filmmaking duo Grave of Seagulls recently put together for our friends at Fredericks & Mae. The video was conceived to celebrate Fredericks & Mae’s 2012 collection, which is based loosely on the Mayan idea that 2012 marks the end of the world, and includes things like worry beads, backgammon and dominoes sets (with which to bide your time waiting for the apocalypse?), and a special edition of their signature arrows, featuring black feathers on dyed-black dowels. Says Lauryn Siegel of Grave of Seagulls: “I randomly saw their work over a year ago and immediately knew it would be great on film. It's an amazing video no matter how it's seen — as a commercial, as a documentation of work and process, as a stop-motion, or as a piece of design.” We recently spoke to the filmmakers and to Fredericks & Mae to get the scoop on the film, which debuts today on Sight Unseen.
For a studio that crafts objects evocative of summer-camp bliss, Fredericks & Mae have an awfully dark creation story. For the last eight months, Gabriel Fredericks Cohen and Jolie Mae Signorile have been hard at work fletching, painting, and spinning bright polyester thread around their custom-made arrows, which sell for $95 apiece at boutiques like Maryam Nassir Zadeh and Partners & Spade. But when they met senior year at Oberlin, says Signorile, “Gabe was really into the apocalypse and I was obsessed with nostalgia. When we got into it, we realized they were kind of about the same thing: a fear of the future.”