We never imagined we'd be the website bringing you images from a fashion brand's lookbook, but the ones we're featuring today were just too perfect to ignore. To launch her fall ALL Knitwear collection — which includes crewnecks and pompom hats in new geometry-inflected patterns and color combos — Sight Unseen fave Annie Larson reached out to another studio with a happily low-tech approach: the Minneapolis-based furniture duo ROLU. It's a serious match made in heaven, as these photos — shot by Mary C. Manning at Mondo Cane in New York — can attest. Both Larson and ROLU make deceptively simple-looking work that belies serious craftsmanship; both studios have Midwestern roots (Larson grew up in Wisconsin and used to work at Target HQ in Minneapolis.) But it also makes perfect sense on another level. ROLU often speak about their affinity for theatrical sets, so though their work is normally shown on a gallery level, we can't imagine a better context than this in which to show it.
Before Matt Olson and Mike Brady of the Minneapolis studio ROLU began making boxy plywood furniture in 2010 — earning them serious contemporary design cred and a reputation for channeling Donald Judd — they spent seven years designing landscapes, minimalist geometric compositions in steel, wood, concrete, and grass. It was those projects, says Olson, that have helped define the group’s work since, from their love for earthy materials to their awareness of design’s larger experiential qualities. “A landscape is a dynamic thing,” Olson explains. “It has smells, it grows and dies and changes. That taught me to pay attention to what’s really happening with an object; the chair as a visual and functional thing is only the start.” In ROLU’s case, chairs can also interact with users, reference sculptures and performance art and drawings, or become performances themselves, often by way of little more than a few planes of OSB.