La Double J’s New Milan Offices Are, Fittingly, a Five-Floor Explosion of Color and Pattern

Erstwhile journalist and lifelong tastemaker JJ Martin was way ahead of the game on maximalism. Back in 2015, the Milan-based American expat was founding her housewares and clothing company La Double J, and though her target audience at the time was rather different from ours — Europe's social set — she built a colorful, joyful brand that has since won over pattern-lovers of all stripes, including yours truly. To mark La Double J's ascension into fashion and design's popular vernacular, as well as celebrate its 10th anniversary, she opened the doors during last week's Salone to its impressive new home in Milan, which is just as exuberant as its offerings.
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Week of February 17, 2025

A weekly recap to share with you our favorite links, discoveries, exhibitions, and more from the past seven days. This week: an exhibition of sherbet-colored interior fantasy paintings; some sexy furniture on show in Luxembourg; highly desirable knitted cactus lights; and a preview of some wild rugs coming to Milan in April.
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Week of December 2, 2024

A weekly Saturday recap to share with you our favorite links, discoveries, exhibitions, and more from the past seven days. This week: two new hospitality offerings in Milan that lean into the city’s design heritage in different ways, plus a Stine Goya–curated exhibition (above), the perfect rugs for cozy ski chalets, and a comfy task chair that’s on this writer’s Christmas list.
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Inspired by Italian Modernism, the Opulence of Paris, or a Brutalist Viennese Church, These Three Up-and-Coming Design Studios Wowed in Milan

Before we leave the spring design fair season entirely, we'd be remiss if we didn't call out three of our favorite up-and-coming studios from Milan. Milan Design Week this year was, as usual, awash with global brands whose impressive, big-budget presentations took up the majority of space around the city — not to mention air time on Instagram. But that doesn’t mean that the emerging and independent designers weren’t represented as well — they just required a bit more searching among the noise.
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A Modernist Villa Outside Milan Provided the Backdrop for This Stellar Showcase of Emerging Design

This year in Milan, Alcova's founders chose to host half of its exhibition in one of our all-time favorite buildings: Villa Borsani, the 1945 residence designed by Osvaldo Borsani, architect and co-founder of furniture brand Tecno, in Varedo, north of the city. Although much of Borsani’s incredible original furniture was tucked away for the occasion (a reason to go back and revisit), several designers presented impressive new works against the villa’s striking patterned marble floors, custom textiles, and that staircase. Here are a few of our favorite things we spotted there, which, coincidentally, also provides a tour of sorts around this iconic building.
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How Should We Live Now? In Milan, RISD’s Objects May Shift Exhibition Offered a Woozy Vision for Our Domestic Future

As a general rule, Milan thrives on spectacle. Some of the most memorable Salone exhibitions in recent years have relied on elaborate scenography, from Established & Sons in 2010 — when the British furniture brand filled a former Jai Alai court with walled "rooms" made from stacks of untreated tulipwood — to 2018, when Hermès constructed, over the course of three weeks inside a Milanese museum, seven towering pavilions made from thousands of jewel-toned zellige tiles. (Ask me what was inside those pavilions? Zero recollection.) So how is a student-run exhibition, from a newly founded design course exhibiting in Milan for the first time, supposed to compete? That was the conundrum facing 20 Rhode Island School of Design students, who debuted the conceptually-driven show Objects May Shift at Salone Satellite in Milan last month.
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50 Pieces and Presentations We Loved at The 2024 Milan Furniture Fair

Rather than seeing the ever-spiraling array of events at Salone as a source of FOMO and a series of missed opportunities a journalist could never hope to comprehensively cover, we began to look at Milan in a new light this year, and you'll see that reflected in our coverage. We'll be devoting longer stories to particular favorites, or to things that maybe passed under your radar, rather than doing roundups of every single thing we saw and liked. We'll be focusing as much as possible on independent designers. We'll be shining a light on smaller, non-newsy things we saw, like the wonderful Cini Boeri archive exhibit at a library in Parco Sempione we never knew existed? For now, though, here is our one roundup of 50 favorites.
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An Interview With Formafantasma, Whose Queer-Coded, Modernism-Inspired Solo Show Was the Best Thing We Saw at This Year’s Milan Fair

In the whirlwind of this year’s Salone, Formafantasma’s perfect solo show, La Casa Dentro — presented on the quiet second floor of the Fondazione ICA Milano — made us stop and catch our breath. La Casa Dentro (meaning The Home Within) is as much a collection of furniture and lighting as it is a meditation on design, memory, the familiar, and the uncanny. It conjures a dream state where the clinical feel of a medical office gives way to the comforts of an old family home (if your grandparents were the kind with an eye for stylish detail). Bent tubular metal forms are combined with embroideries and embellishments painted on wood, floral patterns, and silky decorative fabric. It's work that takes certain signifiers of the past and reanimates them in a new moment. Attempting to “queer the codes of Modernist design,” as the designers put it, the collection is as conceptually charged as it is materially stunning, and its theoretical considerations can’t be unraveled from personal and emotional ones.
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If You Like Architectural Details, You’ll Love This Comprehensive Archive of Modernist Buildings and Interiors, On View in Milan

Unless you’re very offline, design-wise, you probably know about Prague-based architecture historian and curator — as well as frequent Sight Unseen contributor! — Adam Štěch. On his well-loved Instagram account, @okolo_architecture, he’s been assiduously and beautifully cataloging 20th-century architecture and interior design details for years. His photographic efforts aren’t simply representative, they’re revelatory, and they’re currently on view as part of Salone in his Elements exhibition at Dropcity, a new center for architecture and design in Milan. By focusing on the parts — the lighting, seating, tables, railings, doors, handles, windows, floors, and more — Štěch’s 3,000 images give us a new sense of the whole: not only the larger project of how a particular building was put together in a cohesive way, but a comprehensive view of how architecture and design developed and moved throughout the last century, charting the differences and similarities of Modernist buildings over time and through place.
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Ask the Experts: How Do I Get Started With PR?

Whether you’ve been in the business for years or are just launching your studio, PR can be a powerful tool for boosting your reputation and visibility as a designer. But, as an independent creative or small business, we know your daily to-do list can seem insurmountable. Is doing PR on your own worth the effort? What can PR really offer, and how do you get started? As design fair season ramps up, Sight Unseen has partnered with Hello Human, a PR company for creative entrepreneurs, for a new series that breaks down some of the most common questions about the often nebulous world of public relations. Here, we’ll introduce you to the basics. 
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Sunnei and cc-tapis Just Dropped the Ultimate Fashion x Design Collab, Where Carpets Become Clothing and Vice Versa

In addition to their playfully chic sartorial offerings, Sunnei has been on our radar for years thanks to their periodic overlaps with the design world, from a thoughtful ongoing object collection to the collaboration they presented during Salone in 2022 with our friends at Bloc Studios. And yet I was still surprised and delighted when, after I emailed the brand's PR team asking for a press kit for the brand's FW24 fashion show, it turned out the striking striped knitwear pieces that I'd immediately been drawn to were actually a collaboration with one of our other favorite Milanese brands, rug-maker cc-tapis.
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