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Axes awaiting a paint job. At the beginning, Buchanan-Smith did a few custom orders, but ultimately decided it was too time-consuming to make each model one-of-a-kind. Now the paint is sprayed on in set patterns. “We’ll pull models from the site and close out seasons, just like in fashion,” says Buchanan-Smith. “And we’ll occasionally bring back old favorites. We just want to make sure we don’t make the same shit all the time.”